Raising your Digital Quotient

June 2015 | by Tanguy Catlin, Jay Scanlan, and Paul Willmott

To gain a more precise understanding of the digitization challenge facing business today, McKinsey has been conducting an in-depth diagnostic survey of 150 companies around the world. By evaluating 18 practices related to digital strategy, capabilities, and culture, we have developed a single, simple metric for the digital maturity of a company—what might be called its Digital Quotient, or DQ. This survey reveals a wide range of digital performance in today’s big corporations.

To read more, download the entire article in via this link: http://www.mckinsey.com/insights/strategy/raising_your_digital_quotient